EqualityCard Project is spending #spiritday in purple

EqualityCard Project, the credit card initiative that allows cardholders to donate 1-percent of their purchases to LGBT non-profits of their choice, joins an expanding list of companies going purple for Spirit Day on October 16.

The company’s leadership team will have their photos taken wearing purple and share them widely via their social media channels. They will also encourage their cardholders to share photos of themselves wearing purple and displaying their EqualityCards.

“As a company dedicated to helping nonprofits raise funds to fulfill their unique and vital missions and promoting charitable giving as a way of life, the EqualityCard Project enthusiastically joins Spirit Day in partnership with GLAAD,” said Nick Lepetsos, EqualityCard Founder and CEO. “We believe in fostering a world where everyone feels respected, empowered and motivated to be who they are. Spirit Day embodies that idea and we’re proud to align our brand with this campaign.”

Millions go purple on Spirit Day in a stand against bullying and to show their support for LGBT youth. Observed annually since 2010, individuals, schools, organizations, corporations, and public figures wear purple, which symbolizes 'spirit' on the rainbow flag. Take the pledge to go purple now: http://glaad.org/spiritday.

Each year, Spirit Day draws the participation of celebrities, corporations, media outlets, sports leagues, schools, faith institutions, national landmarks, and individuals. Spirit Day is made possible by the generous support of its national partners PepsiCo and Wells Fargo, as well as official partners Comcast-NBCUniversal and Google, and supporting partner American Eagle Outfitters.

You can go purple now by putting on purple, posting about #spiritday, and sharing your favorite #spiritday posts on social media.

Check out glaad.org/spiritday for more about how to stand against anti-LGBT bullying and follow @GLAAD on Twitter to keep up to date with #spiritday news!