Disney ABC Television Group and ESPN announce bullying prevention campaign

October 2, 2015

To support National Bullying Prevention Month in October, Disney ABC Television Group and ESPN are collaborating to help end bullying with their Choose Kindness campaign.

According to a 2015 report by the National Center for Educational Statistics, one out every four students reports being bullied during the school year. To encourage viewers to choose kindness and put an end to bullying, a PSA will air on ABC, ESPNU, Longhorn Network, and SEC Network. Participating talent includes Tisha Campbell Martin, Erica Christensen, Dave Foley, Ken Jeong, Priyanka Chopra, Kelly McCreary, Randall Park, Alfonso Ribeiro, Caterina Scorsone, Jeremy Sisto, Jonathan Slavin, Ming-Na Wen, Ed Westwick and Constance Wu from ABC; and Cari Champion, Antonietta “Toni” Collins, Will Reeve and Stephen A. Smith from ESPN.

The two companies are also sponsoring the Choose Kindness campaign with DoSomething.org, an organization for young people and social change. This initiative encourages people to post inspiring quotes from famous writers and athletes in locker rooms, gyms, and libraries. The quotes will focus on the importance kindness and overcoming adversity with the goal of helping young people express compassion and build a culture of positivity at school.

ESPN will also provide grants to organizations that spearhead anti-bullying initiatives, like GLAAD's Spirit Day.

To support the Choose Kindness campaign, include #ChooseKindess and #BeInspired in your social media posts. For more information, visit ABC.com/BeInspired or ESPN.com/Citizenship.


ESPN_ABC_PSA from ESPNMediaZone on Vimeo.