DC Launches Groundbreaking #TransRespect Campaign

Today  Mayor Vincent C. Gray and the D.C. Office of Human Rights (OHR) launched the groundbreaking campaign promoting respect for the District’s trans and gender-non-conforming communities. The campaign advertisements feature community members with positive messages and are intended to increase understanding of transgender and gender non-conforming people, reduce incidents of discrimination and increase reporting of such incidents to OHR.

“This District is committed to ensuring that all people are protected from discrimination, and that includes discrimination against the transgender and gender-non-conforming communities,” said Mayor Gray. “This landmark campaign from the Office of Human Rights is an important piece of a larger effort by my administration to ensure all residents have equal access to employment, housing and public services and accommodations regardless of gender identity or expression.” 

Five ads – each featuring a different member of the transgender or gender non-conforming communities – will appear throughout the District this fall. The ads highlight messages of respect and include quotes from participants about their favorite District activities, emphasizing that all D.C. residents are part of one community regardless of gender identity. They explain that discrimination based on gender identity or expression is illegal in the District, and that those who experience discrimination should report it to OHR. All five advertisements are available on OHR’s website

The campaign unveiling at Mova Lounge was attended by transgender advocates, community members, District officials, and ad participants. The campaign messages were created over a four-month period with extensive involvement from transgender and gender-non-conforming advocates, and with insights gained from three focus groups. OHR developed the campaign message with assistance from D.C. Trans Coalition; Transgender Health Empowerment, Inc.; National Gay & Lesbian Task Force’s Transgender Civil Rights Project; Movement Advancement Project; National Center for Transgender Equality; GLAAD; and ther advocates and community members.

“I chose to participate in this campaign and advocate on behalf of the transgender community in memory of LaShay McLean, my intern who was killed last year because she was a transgender woman,” said Iden Campbell McCollum, a mental health advocate and transgender man who is featured in one of the ads. “Our community still faces high levels of discrimination and violence, but things are improving, and the government’s willingness to launch a campaign for our community speaks to that improvement.”

GLAAD worked with the OHR office to media train the campaign spokespeople and to pitch the story to media outlets. GLAAD is also continuing to work with  campaigs suchs as #GirlslikeUs and #FreeCee to elevate the voices of trans people and stories of  trans women, such as Lashai Mclean and Deoni Jones, who have are the victims of gender based violence in the District.  

D.C. residents and visitors who see an ad are encouraged to photograph it and post to social media using OHR’s #TransRespect hashtag, in hopes the campaign’s important messages can reverberate beyond the District. “Behind-the-scenes” photos from the campaign are available on OHR’s Facebook page at www.facebook.com/dcohr.