Chobani went purple today to stand in solidarity with LGBT youth and young adults against bullying. 

A longtime supporter of the LGBT community, Chobani has previously shown its support for LGBT rights by condemning Russia's anti-LGBT laws during the 2014 Olympics in Sochi, Russia and debuting an inclusive television commercial featuring a lesbian couple.

This year, Chobani stands with GLAAD and LGBT students everywhere as a supporting partner of Spirit Day.

Chobani Cafe in SoHo in New York City is celebrating Spirit Day all day long. Chobani invites customers to celebrate as well. When customers at Chobani Cafe participate in Spirit Day by wearing purple, Chobani employees will be handing out "Got Your Back" stickers and a free treat, made exclusively for Spirit Day. The Spirit Day creation, Purple Plum + Pear, is made with purple plum preserve, fresh pears, spiced walnut streusel--a particularly tasty way to stand against bullying.

On October 15, Spirit Day inspires millions to "go purple" to support LGBT youth in a united stand against bullying. According to GLSEN's 2013 National School Climate Survey, 8 out of 10 LGBT students experience harassment at school, and over 60% of LGBT students who did report a bullying case said their school staff did nothing. Spirit Day draws the participation of celebrities, corporations, media outlets, sports leagues, schools, faith institutions, national landmarks, and individuals around the world to take a stand against bullying and show their support for LGBT youth.

You can go purple now by putting on purple, posting about #spiritday, and sharing your favorite #spiritday posts on social media. Go to www.glaad.org/spiritday to turn your profile picture purple and learn more ways to get involved in Spirit Day.

Spirit Day is made possible by the generous support of its presenting Partners Wells Fargo and Target; official partners DOW, Google, NBA and WNBA, NFL and WWE; and supporting partners American Eagle Outfitters, Barilla, Chobani, Comcast NBC Universal, Kirkland and Ellis, and Toyota.

Past participants in Spirit Day include the White House, the Empire State Building, Oprah Winfrey, Ellen DeGeneres, Cher, Laverne Cox, Kim Kardashian, Demi Lovato, Ariana Grande, Shaquille O'Neal, Good Morning America, The Today Show, The View, The Talk, The Tonight Show, the NBA, the NFL, Major League Baseball, NASCAR, WWE, Facebook, Instagram, Twitter, Tumblr, the Las Vegas Strip, and more.