"The Cheerios Effect" ad features gay dads and their daughter

A new Cheerios commercial celebrates "The Cheerios Effect" by sharing stories of love and connection. One of the ads features two dads, André and Jonathan, and their daughter Raphaëlle as they share the story of how they met, deciding to adopt and what being a dad means to them. Watch the touching video below.

This ad is the latest ad in a year that has seen more and more companies including LGBT people in their advertising. Coca-Cola premiered the first Super Bowl commercial to feature a gay family in February,  Honey Maid's "Love" video response to backlash from their inclusive commercial went viral, Nike celebrated the pursuit of sport for all athletes and Allstate Insurance and Marriott International also launched LGBT-inclusive advertising campaigns.

Last week, GLAAD and ADCOLOR presented the panel "Amplified: LGBT Voices in Advertising," the only LGBT panel as part of Advertising Week, showcasing a distinguished group of top advertising executives and an in-depth analysis of some of the year's most talked about LGBT-inclusive ad campaigns.