American Apparel sets up shop for #SpiritDay, offers 10% off to go purple

For the second year in a row, American Apparel has launched an online Spirit Day store in support of LGBT youth and as part of the international, united stand against bullying taking place on Thursday, October 17th.

Not only is American Apparel donating 10% of its purple proceeds to benefit GLAAD's work, but the Los Angeles-based nationwide brand is also offering customers a 10% discount on select purple items when using the promo code "SPIRIT."

Just this past summer, in a stylin' collaboration with GLAAD, the Spirit Day partner debuted its first bi- and trans-inclusive t-shirts, and the retailer made headlines with its LGBT-inclusive fashions last summer when they featured Isis King as the brand's first transgender model.

Elvis Duran, host of the nationally syndicated radio show Elvis Duran and the Morning Show is selling a Spirit Day t-shirt through his store, also. Purple swag abounds as the clock ticks towards Thursday.

American Apparel, like American Eagle Outfitters and Westfield Group, is among this year's many Spirit Day partners working to put an end to bullying. Around the world, celebrities like Ke$ha, Demi Lovato, Steve Grand, Macklemore and Ryan Lewis, companies like Johnson & Johnson and MTV, organizations, national sports leagues, media outlets, landmarks, faith groups, and schools are going purple for Spirit Day to bring an end to anti-LGBT bullying. Find out how your company can go purple.

This is the week to get into the spirit. Founded in 2010, Spirit Day is an international, united stand against bullying and show of support for LGBT teens and young adults everywhere. Check out our Resource Kit, download the app, share anti-bullying graphics, join the conversation online about #SpiritDay, find other ways to get involved in preparation for the big day---and don't forget to wear purple on October 17th!