Amazon Spheres go purple for Spirit Day

For the second year in a row, Amazon is a proud sponsor of Spirit Day. The global company is demonstrating its support for LGBTQ youth by working to help turn the world purple to take a stand against bullying.

Last night, Amazon’s iconic Seattle Spheres went purple for Spirit Day! Lighting up downtown Seattle, the purple spheres became a beacon of support for LGBTQ youth everywhere.

In addition, the company is encouraging all of its employees to recognize Spirit Day by going purple themselves. Amazon has been spreading the message of Spirit Day and helping employees Take the Pledge to help end bullying of LGBTQ youth.

 Each year, GLAAD helps turn the world purple for Spirit Day with partners like Amazon. Be sure to follow us for information about Spirit Day 2021 to go purple yourself next year.

About Spirit Day:

Each year, millions go purple for GLAAD’s Spirit Day to support LGBTQ youth in a united stand against bullying. Started in 2010 by high school student Brittany McMillan in response to numerous young LGBTQ lives lost to suicide, Spirit Day now draws the participation of celebrities, schools, faith institutions, national landmarks, corporations, media outlets, sports leagues, and advocates around the world, all joining together to stand against bullying and support LGBTQ youth.

Presenting partners Delta Air Lines, Kellogg Company, and Target, official partners Amazon, NYC Department of Youth and Community Development and the New York City Council, and Skittles, as well as community partners Kirkland & Ellis, NBA & WNBA will all participate in 2020 Spirit Day.

In 2020, Spirit Day takes on a renewed importance due to the unprecedented challenges facing LGBTQ youth. This year, many LGBTQ youth are beginning the school year at home and are unable to attend in-person meetings of Gay-Straight Alliances, Gender-Sexuality Alliances or on-campus college LGBTQ organizations. Some LGBTQ youth may be confined to a home environment that may be unsupportive or abusive. Calls to The Trevor Project’s hotline for LGBTQ youth have at times more than doubled since the COVID-19 pandemic began.

This year, Spirit Day is on October 15, 2020. Take the Spirit Day pledge to show LGBTQ youth you've got their backs at glaad.org/spiritday. Follow @GLAAD on Twitter, Facebook, and Instagram to keep up to date with #SpiritDay news.