Alan Cumming stars in hilarious GLAAD and GMHC #CelibacyChallenge campaign

A coalition of organization’s, including GLAAD and Gay Men’s Health Crisis (GMHC), today launched a new PSA and social media campaign starring openly bisexual actor Alan Cumming to raise awareness about the U.S. Food and Drug Administration’s (FDA’s) blood donor deferral policy for gay and bisexual men.  Created by Saatchi & Saatchi NY and Bullitt, #CelibacyChallenge urges the FDA to implement a blood donation system that screens all donors based on risk for HIV transmission, regardless of their sexual orientation or gender identity. 

“Stereotypes have no place in saving lives,​” said GLAAD President & CEO Sarah Kate Ellis. “The FDA’s proposed change still means that countless gay and bisexual men will be turned away from blood banks simply because of who they are. GLAAD is proud to stand alongside GMHC and Saatchi & Saatchi NY to shed light on this important issue.”

To call attention to the FDA’s blood donor deferral policy, GLAAD and GMHC’s campaign illustrates how unrealistic it is to ask someone to remain celibate for a year in order to donate blood by offering “approved alternatives” to sex.  Participants are asked to share the humorous video through social media using the hashtag #CelibacyChallenge and to sign a petition calling on the FDA to modify their policy. Watch the video below! More info about the donor issue and pro bono campaign can be found on www.CelibacyChallenge.com.