11 highlights from GLAAD's #SpiritDay 2017

Spirit Day is the largest and most visible anti-bullying campaign in the world accelerating acceptance of LGBTQ youth. Each year, GLAAD organizes hundreds of celebrities, media outlets, brands, landmarks, sports leagues, tech leaders, influencers, faith groups, school districts, organizations, colleges and universities in what has become the largest unified show of support for LGBTQ youth.

Here are just some of GLAAD's favorite moments from the unprecidented amount of participation and support by celebrities, athletes, elected officials, brands, landmarks, schools, and organizations this Spirit Day.

#SpiritDay trended on Twitter and Instagram

Times Square lit up in purple for Spirit Day

In Times Square, American Eagle Outfitters, MTV, and Thomson Reuters showed their spirit. Other landmarks around the country, including the Wells Fargo Duke Energy Center, LaGuardia Airport, the New York Stock Exchange, and both Target's corporate headquarters and the Target Plaza South, also went purple. 


Celine Dion shared a powerful performance of “Purple Rain” in honor of Spirit Day

Kellogg's launched a Spirit Day video

The video featured its beloved characters Tony the Tiger, Julius Pringles (“Mr. P”), Ernie Keebler, Toucan Sam, Snap, Crackle & Pop, and Cornelius (“Corny”) the Kellogg’s Corn Flakes mascot. Each character plays a role in "speaking out" against bullying in support of Spirit Day. Many of Kellogg’s social media channels will also support Spirit Day, turning their handles purple for the day to stand up to bullying.

Justin Tranter kicked off Spirit Day with "Believer" Spirit Day concert celebrating LGBTQ youth

GLAAD Board of Directors member and musical hitmaker Justin Tranter helped organize the private event to celebrate LGBTQ youth in Los Angeles featuring Courtney Love, Hailee Steinfeld, Adam Lambert, JoJo, Troye Sivan, Parson James, Carly Rae Jepsen, Tinashe, August Getty, Gigi Gorgeous, Sofia Carson, and Chris Colfer.

Dylan Marron spoke with two young LGBTQ people about bullying in a GLAAD video

GLAAD released a video of LGBTQ advocate and renowned content creator Dylan Marron speaking with two young LGBTQ people about how bullying has impacted them as students and what advice they would give to their younger selves. This video was filmed at Hetrick-Martin Institute, home of the Harvey Milk High School, founded to create safer spaces and a bully-free zone for LGBTQ youth.

Major League Baseball and all 30 MLB teams went purple to celebrate Spirit Day

Twitter also designed a custom #SpiritDay emoji in partnership with MLB. Check out some of the other ways sports teams, advocates, and athletes went purple this year.

YouTube star Gigi Gorgeous took over GLAAD’s Instagram

Gigi Gorgeous promoted Spirit Day and talked about the importance of going purple to support LGBTQ youth. 

NBC Universal came together again to show its spirit for LGBTQ youth

Ted Danson and Kristen Bell from ‘The Good Place,’ the TODAY Show, MSNBC, CNBC, ‘Access Hollywood,’ ‘Law & Order: SVU,’ ‘This is Us’ stars Sterling K. Brown and Chrissy Metz, ‘Watch What Happens Live’ host Andy Cohen, Auli’I Cravalho, Damon Gillespie, and Grace Aki from the upcoming ‘Rise,’ ‘Superstore’ stars Ben Feldman and Nico Santos, Torrey DeVitto from ‘Chicago Med,’ and NBC OUT, all went purple for Spirit Day! ‘Will & Grace’ stars Debra Messing and Megan Mullally also shared a special Spirit Day message of support.

Freeform stars shared in the stand for LGBTQ youth

This included the cast of ‘Shadowhunters,’ Aisha Dee and Meghann Fahy from ‘The Bold Type,’ the cast of ‘Beyond,’ the cast of ‘Cloak and Dagger,’ Georgie Flores from ‘ Famous In Love,’ the cast of ‘Grown-ish,’ the cast of ‘Siren,’ and the cast of 'Alone Together.’

ABC/Disney shows and talent also went purple for Spirit Day

The cast of ‘Fresh Off The Boat,’ Kerry Washington, Bellamy Young, and Katie Lowes from ‘Scandal,’ Minnie Driver from ‘Speechless,’ Tracee Ellis Ross from ‘ Black-ish,’ Jessica Capshaw from ‘Grey’s Anatomy,’ the cast of ‘Walk the Prank,’ Lana Parilla from ‘Once Upon A Time,’ Jason Ritter from ‘Kevin (Probably) Saves the World,’ Conrad Ricamora from ‘How to Get Away With Murder,’ and hosts from Entertainment Tonight all took part.

Spirit Day is made possible by the generous support of its presenting partners Target, and Wells Fargo, as well official partners Johnson & Johnson, Liberty Mutual Insurance, NBA/WNBA, and Toyota Financial Services; supporting partners Barilla, Kellogg's, Kirkland & Ellis, and NFL.

This Spirit Day, GLAAD counted more celebrities, landmarks, athletes, brands, media outlets, elected officials and overall participants than ever before. To view a detailed list, click here.

About Spirit Day

Each year, millions go purple for GLAAD’s Spirit Day to support LGBTQ youth in a united stand against bullying. Started in 2010 by high school student Brittany McMillan in response to numerous young LGBTQ lives lost to suicide, Spirit Day now draws the participation of celebrities, schools, faith institutions, national landmarks, corporations, media outlets, sports leagues, and advocates around the world, all joining together to stand against bullying and support LGBTQ youth.

As anti-LGBTQ policies, hate crimes, and harassment are on the rise, it is now especially important to let all marginalized youth know they are supported.

This year, Spirit Day is on October 19, 2017. Take the Spirit Day pledge to show LGBTQ youth you've got their backs at glaad.org/spiritday. Follow @GLAAD on Twitter, Facebook, Instagram, and Tumblr to keep up to date with #SpiritDay news.