Make Your Gift Go Further

Make Your Gift Go Further

Wouldn’t it be great if you could double or even triple your income? Well, to an extent that’s what a matching gift does for GLAAD. A matching gift by your employer is one of the easiest ways to increase your donation and some employers even provide matching gifts for volunteer hours. There is no downside to a matching gift, only a benefit to you and the charity you support.

GLAAD Media Circle Member John Myung, uses matching gifts to increase his support of GLAAD.
"My employer, Prudential Financial, provides matching funds to the charitable organizations that I personally support. GLAAD is one of these organizations. Prudential's matching gifts program doubles my charity dollars. It's win-win for me and my favorite charities,” says Myung, who has participated in his company’s matching gifts program for more than six years.

The first thing to do to match your donation is check if your employer has a matching gift program. This can be done by logging on to and searching for your company’s name in the search window. If you don’t see your company listed, please let us at GLAAD know as this doesn’t mean your company does not have a program. Companies that match do so in one of two ways. They either require a paper form to be submitted by the employee or allow employees to go online to the company’s matching gift website. When using a paper form just remember these steps.

  • Request a Matching Form from your company.
  • Complete and submit the form to GLAAD along with your gift.
  • GLAAD will verify the gift and return the form to your company.
  • The company issues a matching gift contribution to GLAAD.

If you have already made a donation to GLAAD, don’t worry as you can usually submit your match request up to twelve months after the gift was made.

Matching gifts also can help qualify you for Media Award tickets. If you’re a $1,500 or $2,500 donor a matching gift could make you an Alliance Circle member with the added bonus of two GLAAD Media Award tickets. Matching gifts help donors get the most out of their donation and are an easy way to make a more significant impact on our quest for full equality.

For more information about matching gifts please visit

Completed forms can be sent with your personal gift to:
Gay &Lesbian Alliance Against Defamation (GLAAD)
Major Gifts
5455 Wilshire Blvd., Ste. 1500
Los Angeles, CA 90036
Tel: 323.933.2240
Fax: 323 933.2241