Second Annual GLAAD Media Awards in Advertising Nominees

**Award Recipients Announced**

  • Outstanding TV Campaign – LGBT Market: Levi's Gay History Month/Logo Leaders Campaign (Levi Strauss & Co.)
  • Outstanding Print Campaign – Mainstream Market:  America's Top Couple (K-Y Brand)
  • Outstanding Print Campaign – LGBT Market:  Works in Progress (Progressive Insurance
  • Outstanding Interactive Campaign:  The Advocate Money Minute Presented by Wells Fargo (Wells Fargo)
  • Outstanding Social Marketing Campaign:  SAGECAP: The Caregiver's Caregiver (SAGE)

The GLAAD Media Awards in Advertising honors individuals and projects in the advertising and marketing industries for their fair, accurate and inclusive representations of the lesbian, gay, bisexual and transgender community. They also raise funds for GLAAD’s Media Programs (, which amplify the voice of LGBT people and issues. Below are the nominees for this year's awards.

To view a commercial or see an enlarged version of an advertisement, click the thumbnail image.


Outstanding TV Campaign
LGBT Market


"Bertolli/Trip Out Integrated Promo"

 "Exceptional Moments:
The Absolut RuPaul Integration Spots"

Absolut Vodka
  "Healthy with HIV - Jack Mackenroth"
Logo, Sponsored by Merck
 "Levi's Gay History Month/Logo Leaders Campaign"
Levi Strauss & Co.
**Award Recipient

Outstanding Print Campaign
Mainstream Market

"America's Top Couple"
K-Y Brand
**Award Recipient


"Givenchy Fall 2010"


Outstanding Print Campaign
LGBT Market

"Everyone's Gay in Amsterdam"
The Netherlands Board of Tourism and Conventions
 "Good Morning"
Tylenol PM
 "Great to See You Out, Miller Lite"
Miller Lite
 "Spartacus - Blood and Sand"
Starz Entertainment
 "Works in Progress"
Progressive Insurance
**Award Recipient

Outstanding Interactive Campaign

"The Advocate Money Minute Presented by Wells Fargo"
Wells Fargo
**Award Recipient

 "GlaxoSmithKline's HIV + Me"
 "Hyatt 2010 Pride Welcome Package"
 "RuPaul’s Dragulator"
RuPaul's Drag Race
 "Whole Picture"

Outstanding Social Marketing Campaign

Desert AIDS Project Syphilis Awareness Campaign
Desert AIDS Project


"Marsha and Louise"
Garden State Equality




SAGECAP: The Caregiver's Caregiver
**Award Recipient