Brand: 
WebEx
Business Category: 
Dot-com
Agency: 
Antennae Group
RuPaul finally made it to the Super Bowl, but not on the field. He stars in an ad for online business meetings site WebEx, one of the many dot-coms (along with HotJobs.com, E*TRADE and others) that were able to pony up between $2 million and $3 million in air time to be on the sporting event.

However, the creative was not that well received. Says Advertising Age ad critic Bob Garfield: "Meetings are a drag, says drag queen RuPaul. Get it? Stupid gag that doesn't explain why WebEx.com is the antidote."
Video or Print Ad: 
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