Bud Light
Business Category: 
Alcoholic Beverages
DDB Needham Worldwide
A man appears at a door with flowers. "Hi, you must be Tammy's blind date," says a tall, deep-voiced man. "I'm Spike, her twin brother," he says, arms crossed and meaning to appear menacing to the suitor.

The man frowns as the brother's words echo and he imagines his date looking like Spike, but wearing a wig and lipstick. The imaginary Spikette, who is also muscled and with a five-o-clock shadow, winks at him.

"Annie! Your date's here!" he yells up the stairs, as the date backs up to the door to escape after imaging what she must look like. Meanwhile, the brother says, "Can I offer you a Bud Light?" Suddenly, with this news the date decides to stay and then his bombshell date walks down the stairs. The man can't believe his luck until she says "Hi" -- in a manly voice deeper than her hyper masculine brother.

In the closing shot, she's snuggled up against him as they watch TV and he is clearly uncomfortable. In her wolf-like voice she says, "You smell good."

This ad plays broadly with gender roles and the nightmare of them defying expectation. Despite his bad dream of his date looking like her brother in drag, she is gorgeous but her manly voice ruins it for him.
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