Gay/Lesbian health awareness
Business Category: 
Nonprofit/NGO (gay)
BBDO Worldwide
With gorgeous imagery, a narrator intones, "Be strong. Be committed," then shows an older male couple holding each other.

It continues, "Be creative. Be alive. Be confident. Be proud," then shows a group in a gay march.

"Be extraordinary. Be negative. Be you."

The tagline is: "There's life after sex."

This is a hip, non-confrontational commercial that effectively conveys its message.

Video or Print Ad: 
Video Ad
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