Leading the conversation. Shaping the media narrative. Changing the culture. That's GLAAD at work.

GLAAD’s Mission

As a dynamic media force, GLAAD ensures fair, accurate, and inclusive representation that rewrites the script for LGBTQ acceptance. GLAAD tackles tough issues to shape the narrative and provoke dialogue that leads to cultural change. GLAAD protects all that has been accomplished and envisions a world with 100% LGBTQ acceptance.


GLAAD – the world’s largest Lesbian, Gay, Bisexual, Transgender and Queer (LGBTQ) media advocacy organization – increases media accountability and community engagement that ensures authentic LGBTQ stories are seen, heard, and actualized.

GLAAD’s founders battled discrimination with facts and compassion from the start, as the handful of journalists in 1985 saw family members dying of AIDS, a government unwilling to help, and inflammatory headlines overwhelming newsstands. GLAAD has had a direct impact on inspiring positive LGBTQ cultural representation by nurturing understanding and holding social media platforms accountable for misinformation.

GLAAD History and Highlights,

For over 30 years, has been at
the forefront of cultural change, accelerating
acceptance for the LGBTQ community.