GLAAD and the ADCOLOR Industry Coalition (AIC) -- the advertising industry’s premier organization dedicated to fostering and promoting increased diversity in the advertising, marketing and media industries -- announced a new partnership to create the first-ever Advocate Award in recognition of industry influencers from the LGBT community. The Award will be presented at the 5th Annual ADCOLOR Awards in Los Angeles. Launched in 2007, the ADCOLOR Awards honor professionals of color, diversity champions and companies who work together to further diversity & inclusion efforts in the advertising, marketing and media industries. GLAAD and AIC also announced that ad agency visionaries Laurence Boschetto, CEO & president of Draftfcb, and Aaron Walton, co-founder of Walton | Isaacson, will be the 2011 recipients of the inaugural Advocate Award, to be presented at the fifth annual ADCOLOR Awards and Industry Conference at the Beverly Hilton in Los Angeles, September 16-17. "Throughout their careers, Laurence and Aaron have both set the standard for advertising and marketing efforts that embrace diversity and creativity,” said GLAAD Acting President Mike Thompson. “These honorees show first hand that including our community in campaigns not only impacts the bottom line, but sends an important message about the contribution of LGBT people to the American cultural fabric to consumers and other corporations.” Registration for the 2011 ADCOLOR Awards and Industry Conference is now open.  Log on to www.adcolor.org for complete registration information. GLAAD commends the ADCOLOR Industry Coalition for taking this important step to promote LGBT inclusion in the advertising and marketing industries.