Last night at cineGLAAD's Out Loud: The Role of a Publicist & Creating Buzz for Your LGBT Festival Film panel discussion, moderator Orly Ravid asked in-demand publicists John Murphy and Mark Pogachefsky about their efforts behind marketing the Academy Award-winning film Milk. In the video below, Murphy and Pogachefsky reveal fascinating details surrounding the behind the scenes publicity of Milk and get specific about ways that 2010 Sundance Film Festival filmmakers can reach audiences with their films.

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