Logo to the Rescue!

March 4, 2009
Sarah Silverman knows firsthand that the recession is no laughing matter. When Comedy Central cut The Sarah Silverman Program's budget by 20%, the executive producers of the highly-rated series thought they would have to close up shop.

Not your typical TV lovebirds

Today, Comedy Central announced that it will be ordering a third season of the show, thanks to co-financing from Logo, MTV's network that targets LGBT viewers. Over the weekend, Comedy Central president of original programming Lauren Corraro contacted former Comedy Central exec Marc Leonard, now senior staff at Logo. By Monday morning, the two had hammered out a deal to share the series through combined financing. Logo has run Comedy Central series before, like Drawn Together (which features a gay character), but this is the first time that the networks have teamed to finance a series. The Sarah Silverman Program was nominated for a GLAAD Media Award last year for Outstanding Comedy Series, because of the groundbreaking portrayal of Brian and Steve, Sarah's gay neighbors.