MILK Money

December 1, 2008
MILK opened in very limited release over the holiday weekend -- only 36 screens -- but the Harvey Milk biopic still managed to make it into the Top 10 highest-grossing films within the five-day Thanksgiving frame. MILK averaged $52,627 per screen, grossing an estimated $1.9 million. Though this may not seem like a lot of money, let's compare with other films that opened the same day. The holiday romantic comedy Four Christmases brought in $46.7 million over five days, while the Baz Luhrmann epic Australia earned $20 million. Impressive, right? But if you look closer, those numbers only equal out to $3,310 and $2,642 per screen, respectively. Now do you have perspective? Gather your friends to join you when MILK opens wider on Friday! All you have to do is create a MILK Facebook group of 20 or more and receive a MILK Prize Pack, courtesy of Focus Features! Click here for more details.