Mexico's national soccer team just released a campaign titled, loosely, "Together for soccer," that includes a video in which players discuss the need to respect everyone in their diverse audience. The need for such a campaign arises because Mexico's fans often chant "puto," an anti-gay pejorative in many Spanish-speaking countries.
In recent days we have heard that FIFA is investigating Mexican fans of the national soccer team, the Tri (and perhaps Brazilian fans) for the use of the derogatory word "puto."
Amazingly, Mexico's coach Miguel Herrera has defended the use of the word as "not that bad." That attitude is shocking and so too is the fact that neither FIFA nor Mexican soccer have done more about this issue, and sooner. In fact, Conapred, the Mexican agency that investigates discrimination has taken a stand saying use of this word is not "a custom," it's irresponsible.