For this report, GLAAD focused its quantitative analysis on the seven film studios that had the highest theatrical grosses from films released in 2014, as reported by the box office database, Box Office Mojo. Those seven studios are:
- 20th Century Fox
- Lionsgate Entertainment
- Paramount Pictures
- Sony Columbia Pictures
- Universal Pictures
- The Walt Disney Studios
- Warner Brothers
This report examines films that were released theatrically during the 2014 calendar year (January 1 to December 31) under the official studio banners and imprints. Films released by studio "art house" divisions (such as Fox Searchlight) were analyzed separately and not part of the parent studio's final tally, as these specialty films are typically distributed and marketed to a much smaller audience than their major studio counterparts. These distinctions were informed in part by the box office reporting of Box Office Mojo and other entertainment industry databases. The total number of films that fell within the research parameters is 114.
As mentioned above, this year GLAAD also analyzed the films released under four smaller studio imprints that are sometimes referred to as "art house" divisions. This was done to compare the quantity and quality of LGBT representations in these studios' releases directly to their parent companies. These included:
- Focus Features
- Fox Searchlight
- Roadside Attractions
- Sony Pictures Classics
Each film was researched and reviewed for the presence of LGBT characters. The total number of LGBT characters was recorded for each film, as well as the characters’ race/ethnicity and sexual orientation/gender identity.
The films were also reviewed for the presence of general LGBT content and anti-LGBT language or humor, though because such content must be considered in context, the language was not quantified for this report.
Additionally, each film was assigned to one of five genre categories:
- Fantasy/science fiction
The family category included animated and children’s films, rated PG and under. The category of fantasy/science fiction also included horror films and action films not rooted in reality rated PG-13 and up. In the case of films which clearly straddled genre lines, categories were assigned based on the predominant genre suggested by both the film and its marketing campaigns.
We must also recognize that some of the films counted here as LGBT-inclusive will not necessarily be seen as such by everyone, and vice versa. Every year we find numerous characters that to be seen as LGBT must be subjectively interpreted as such, require external confirmation of the filmmakers' intentions, or rely on pre-existing knowledge of source material or a public figure on whom a character is based. We attempt to err on the side of caution, but not every reader may agree.