Get your #SpiritDay gear from American Apparel before 10/19 and look good while giving! From 10/12 - 10/19, #SpiritDay participants will receive an exclusive 10% discount on purple items from American Apparel when they use promo code 'SPIRIT' at check out. American Apparel will donate an additional 10% of all 'purple proceeds' back to GLAAD to help bring #SpiritDay to even more people across the nation! Browse and buy your favorite #SpiritDay purple items now!
What is Spirit Day?
Millions wear purple on Spirit Day as a sign of support for lesbian, gay, bisexual and transgender (LGBT) youth and to speak out against bullying. Spirit Day was started in 2010 as a response to the young people who had taken their own lives. Observed annually, individuals, schools, organizations, corporations, media professionals and celebrities wear purple, which symbolizes spirit on the rainbow flag. Getting involved is easy -- participants are asked to simply "go purple" on October 17th as we work to create a world in which LGBT teens are celebrated and accepted for who they are. Learn more & go purple at www.glaad.org/spiritday.