#SpiritDay 2011: Corporate Partners
Some of the most inspiring stories from Spirit Day come from parents of LGBT youth who see co-workers supporting LGBT youth.
In 2011 corporations helped to spread the word including:
B|W|R Public Relations
The Gas Company
Raymond James Rainbow Network
Skadden, Arps, Slate, Meagher & Flom LLP
How is Corporate America involved?
American Airlines helped spread the word with their LGBT Employee Resource Group, GLEAM by writing about Spirit Day in their daily employee newsletter and calendar.
The American Federation of Teachers posted a special version of GLAAD's anti-bullying PSA aimed at teachers. AFT is also notifyed teachers and members about Spirit Day.
AT&T posted an article for their more than 260,000 employees to learn about Spirit Day. Electronic Signage was at One Whitacre Tower reminding employees at the corporate headquarters building. LEAGUE at AT&T, the LGBT and Allies employees of AT&T, changed its Internet site purple and held a company-wide, virtual, “Purple-bag” town hall luncheon meeting with LEAGUE leaders, continuing their ERG Cares award-winning program LEAGUE at AT&T Cares About Bullying. In key locations LEAGUE members provided employees purple chocolate “kisses,” a LEAGUE Spirit Day bookmark, and a purple Spirit Day ribbon. LEAGUE leveraged AT&T digital signage with Spirit Day postings to GO PURPLE. Technology was front-and-center for Spirit Day as members: wrote email in purple, changed AT&T instant-messaging photo to a purple Spirit Day graphic,changed PC wallpaper, changed AT&T Space photo to a purple Spirit Day graphic, downloaded the app to change your Facebook Photo purple, and tweeted #SPIRITDAY.
Comcast ran GLAAD's 'Amplify Your Voice' anti-bullying PSA campaign and featured GLAAD in a News makers segment. Employees were educated about Spirit Day and LGBT History Month through an article on their intranet site.
Facebook distributed Spirit Day information to employees around the globe. Facebook Diversity and Facebook Safety pages also turned purple.
NBCUniversal informed all employees to know about Spirit Day, including on-air talent and owned and operated stations around the country.
Yahoo! Pride promoted Spirit Day on their Facebook fan page. Yahoo! held photo shoots in various offices around the country to celebrate Spirit Day. Yahoo! also posted about Spirit Day on the OMG! blog and sent an employee call-to-action to 'go purple' on Facebook and Twitter!
Mobli: Mobli, where users can share moments and see the world through other people’s eyes, is a real-time, visual social media platform, made up of subject-based channels such as people, places and topics. Mobli provides an intimate connection with otherwise unreachable personalities. Mobli was founded in 2011 by CEO Moshe Hogeg and has received $3mm funding from private investors. For more information about Mobli go to www.mobli.com, www.facebook.com/mobli, www.twitter.com/mobli.
Interested in becoming a partner? Sign up to become a partner.
What is Spirit Day?
Millions wear purple on Spirit Day as a sign of support for lesbian, gay, bisexual and transgender (LGBT) youth and to speak out against bullying. Spirit Day was started in 2010 by high school student Brittany McMillan as a response to the young people who had taken their own lives. Observed annually, individuals, schools, organizations, corporations, media professionals and celebrities wear purple, which symbolizes spirit on the rainbow flag. Getting involved is easy -- participants are asked to simply "go purple" on October 17th as we work to create a world in which LGBT teens are celebrated and accepted for who they are. Learn more & go purple at www.glaad.org/spiritday.
GLAAD thanks the Terry K. Watanabe Charitable Trust for supporting Spirit Day