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GLAAD announces 2012 GLAAD Amplifier Awards for Advertising, Public Relations and Marketing

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Rich Ferraro
Vice President of Communications, GLAAD
(646) 871-8011
ferraro@glaad.org

June 21, 2012

New York, NY, June 21, 2012 – GLAAD announced today a Call for Entries for the 2012 GLAAD Amplifier Awards for the advertising, public relations and marketing industries.

The GLAAD Amplifier Awards, brought to you by Omnicom Group and presented by Ketel One and Ketchum, recognize and honor advertising, public relations, and marketing projects which include fair, accurate and inclusive images of the lesbian, gay, bisexual and transgender (LGBT) community and the issues that affect their lives.  The GLAAD Amplifier Awards also fund GLAAD's work to amplify stories of LGBT people and issues that build support for equality.

For information on how to submit projects visit: http://www.glaad.org/amplifierawards

For the third year in a row, the GLAAD Amplifier Awards will be held in conjunction with Advertising Week.  Advertising Week is North America's premier gathering of cutting-edge communications leaders. It is a hybrid of thought leadership and special event programming, uniting clients, creatives, media and inspiring figures. Advertising Week's mission is to galvanize the industry by creating an entertaining, enlightening and engaging platform for disparate parts of the advertising business.

"This year we have seen a noticeable increase in images of gay and transgender people in mainstream advertising,” said GLAAD President Herndon Graddick.  "Images in advertising and marketing have not only grown in number, but are beginning to reflect the full diversity of our community and families. National brands are finding that it’s not only a wise business decision to include our community, but that Americans expect to see advertising and marketing efforts that reflect their world today, and that includes LGBT people.”

Finalists will be announced in four different areas:  Public Relations; Advertising; Events; and Digital Campaigns.  Each of the four areas will have two sub-categories -- one for campaigns aimed at a mainstream audience that include LGBT images, and one for campaigns targeted specifically at an LGBT audience. 

GLAAD will announce the finalists in each of the eight categories during the week of August 20, 2012.  Award Recipients in each category will be announced at the 2012 GLAAD Amplifier Awards event tentatively scheduled for October 2, 2012 in New York.

Additional details regarding the new categories and the submission process, along with the official Entry Form may be found at www.glaad.org/amplifierawards.

Submitted materials must be received in the New York GLAAD office by Wednesday, July 11, 2012 at 6 p.m. ET.  Projects submitted must have been printed, broadcast, appeared online or exhibited outdoors in the United States between July 1, 2011 and June 30, 2012.

To receive the latest updates on the GLAAD Amplifier Awards, follow @glaad on Twitter and use the hashtag #amplifierawards.

The Omnicom Group brings you the GLAAD Amplifier Awards, presented by Ketel One Vodka and Ketchum.  For a full list of corporate partners and information on how to become a corporate partner, or to become a table host, purchase tickets or place a tribute in the electronic tribute book, please visit www.glaad.org/amplifierawards or contact Shikha Jain Cruz at jaincruz@glaad.org.