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LEVI STRAUSS & CO., PROGRESSIVE, WELLS FARGO AMONG AWARD RECIPIENTS AT 2ND ANNUAL GLAAD MEDIA AWARDS IN ADVERTISING

Ad Critic Bob Garfield, American Airlines Honored at Event

Rich Ferraro
Director of Communications
(646) 871-8011
ferraro@glaad.org

September 29, 2010

September 29, 2010, New York, NY – Bethenny Frankel, Andy Cohen, Bryan Batt and Chely Wright were among the celebrities who joined the Gay & Lesbian Alliance Against Defamation (GLAAD) to honor American Airlines, legendary Advertising Age critic Bob Garfield and outstanding images of the lesbian, gay, bisexual and transgender (LGBT) community in advertising at the 2nd Annual GLAAD Media Awards in Advertising in New York City.

SAG Award-winning actor Bryan Batt, who portrayed ad executive Salvatore Romano on AMC's hit series Mad Men, hosted the event which recognizes and honors individuals and projects in the advertising and marketing industries for their fair, accurate and inclusive representations of the lesbian, gay, bisexual and transgender (LGBT) community.

"Tonight's honorees, nominees and award recipients have set new industry standards which underline the value of gay and lesbian consumers," said GLAAD President Jarrett Barrios.  "More and more companies are moving toward ads that reflect truly reflect all people and learning that LGBT people should be accepted and respected, not only for their potential buying power, but for their contribution to the American cultural fabric."

Barrios continued, "While LGBT representation on TV continues to grow, the advertising industry has not yet fully embraced our community.  Tonight's nominees and honorees have set new benchmarks in the industry and continue to lead the way in fair, accurate and inclusive LGBT representation in advertising."

At the ceremony, country music artist Chely Wright presented American Airlines with the Corporate Responsibility Award in recognition of the company's longstanding and public commitment to the LGBT community. American Airlines’ Vice President of New York, Art Torno, was on hand to receive the Award.

Barbara Lippert, Editor-at-Large of Adweek, presented acclaimed advertising critic Bob Garfield with the Public Visibility Award for his work critiquing homophobic images in advertising.

“For 25 years, in his iconic ‘AdReview’ column in Advertising Age, Bob has been a powerful ally for the LGBT community,” Barrios said, “speaking out about ads rooted in

homophobia and stereotypes.”

Other attendees included:  New York City Council Speaker Christine Quinn, Wilson Jermaine Heredia (Rent), BeBe Zahara Benet and Tyra Sanchez (RuPaul's Drag Race), Daniel Robinson and Anthony Wilkinson (My Big Gay Italian Wedding), Anne Burrell (Secrets of a Restaurant Chef) and Sunny Anderson (Cooking For Real).

Following is a complete list of GLAAD Media Awards in Advertising recipients announced Wednesday in New York. For a complete list of nominees and award recipients, please visit www.glaad.org/advertisingawards

  • Corporate Responsibility Award: American Airlines
  • Public Visibility Award: Bob Garfield
  • Outstanding TV Campaign – LGBT Market: Levi's Gay History Month/Logo Leaders Campaign (Levi Strauss & Co.)  [accepted by Diane Jones-Lowrey, Director of Diversity Marketing and Operations]
  • Outstanding Print Campaign – Mainstream Market:  America's Top Couple (K-Y Brand)  [accepted by Brittany Citron, Senior Brand Manager]
  • Outstanding Print Campaign – LGBT Market:  Works in Progress (Progressive Insurance)  [accepted by Kelley Rogers, Account Supervisor for Progressive at Arnold Worldwide]
  • Outstanding Interactive Campaign:  The Advocate Money Minute Presented by Wells Fargo (Wells Fargo)  [accepted by Candace McCullom, VP, Brand and Advertising Manager]
  • Outstanding Social Marketing Campaign:  SAGECAP: The Caregiver's Caregiver (SAGE)  [accepted by Kenneth Cox, Senior Director, Development]