GLAAD ANNOUNCES HONOREES, AWARD RECIPIENTS FOR THE 2011 GLAAD AMPLIFIER AWARDS PRESENTED BY OMNICOM GROUP, DRAFTFCB, PUBLICIS GROUPE & ROKK VODKA
New York, NY, September 2, 2011- The Gay & Lesbian Alliance Against Defamation (GLAAD), the nation’s lesbian, gay, bisexual and transgender (LGBT) media advocacy and anti-defamation organization, announced today the honorees and award recipients for the 2011 GLAAD Amplifier Awards presented by Omnicom Group, and presented in part by DRAFTFCB, Publicis Groupe, and ROKK Vodka. The event will take place on October 4, 2011 at The Altman Building in New York City.
Among the award recipients are: Google's television ad for Chrome "The Web is What You Make of It: It Gets Better Project," American Airlines' "Beach Towel" outdoor ad campaign, Allstate's "Protection for All" ads, Wells Fargo's print ads for LGBT financial advisors, and the "I Love My Boo" campaign by New York's first HIV/AIDS non-profit organization, GMHC.
A complete list of award recipients is included below and images of the ads can be found at http://www.glaad.org/amplifierawards/awardrecipients. This year, all award recipients listed in the categories below will receive a GLAAD Amplifier Award and be recognized at the event.
"When the GLAAD Media Awards began recognizing news and entertainment media 23 years ago, fair and accurate images of LGBT people were few and far between," said GLAAD Acting President Mike Thompson. "As a result of programs like the GLAAD Media Awards, LGBT images in the media grew rapidly.
"The advertising industry is still behind news and entertainment media in terms of including images that reflect the diversity of LGBT people. By highlighting the great work of all of our award recipients with an Amplifier Award, we hope their corporate peers will begin including our community in ads which accurately reflect the fabric of American culture today."
GLAAD also announced that Allstate will receive the Corporate Responsibility Award for its long-standing and public commitment to the LGBT community. Allstate has been a leader in LGBT marketing and inclusion for over 15 years. The company has offered same-sex partner benefits since 1995, one of the first insurance companies to do so, and began advertising to the LGBT community soon thereafter. Allstate’s ads have spanned many topics from "Celebrating Diversity" to "Protection for All" and have educated the public on the diversity of gay and lesbian families today. Allstate is ranked as one of DiversityInc’s "Top 50 Companies for Diversity" and received a score of 100 on HRC’s "2011 Corporate Equality Index." The company received an award from GLAAD in 2009 for the outdoor advertising campaign entitled "Insurance Comes Out."
GLAAD will present Bob Witeck & Wesley Combs with the Public Visibility Award in recognition of their careers advocating for LGBT inclusion in all forms of media and marketing. For two decades Bob Witeck and Wesley Combs have challenged the minds of all Americans with inclusive and compelling LGBT strategies. Through their dedication at Witeck-Combs Communications, they have worked with leading Fortune 500 companies to represent LGBT people and families in innovative and authentic campaigns that resonate with the customer and deepen loyalty to a brand . They have pioneered valuable research into the behaviors and attitudes of LGBT households that inspires corporations to recognize, respect and support our community through their marketing and cause-related philanthropy.
The GLAAD Amplifier Awards, formerly called the GLAAD Media Awards in Advertising, elevate and promote individuals and projects in advertising and marketing industries for groundbreaking representations of the LGBT community. The Amplifier Awards also fund GLAAD's work to amplify stories of LGBT people and issues in all media, as well as GLAAD’s work with corporate America on best practices for inclusion of LGBT people in the workplace.
GLAAD is pleased to announce that for the second year in a row, this event is an official event of Advertising Week. Advertising Week is North America's premier gathering of cutting-edge communications leaders. Advertising Week is a hybrid of thought leadership and special event programming, uniting clients, creatives, media and inspiring figures. Advertising Week's mission is to galvanize the industry by creating an entertaining, enlightening and engaging platform for disparate parts of the advertising business.
GLAAD will also hold a panel discussion on trends in LGBT advertising with Publicis Groupe during Advertising Week.
The GLAAD Amplifier Awards will be held in New York on October 4, 2011 at The Altman Building, 135 West 18th Street in New York City. More special guests and presenters will be announced. To purchase tickets for the event, please visit http://www.glaad.org/amplifierawards.
Award Recipients for the 2011 GLAAD Amplifier Awards were printed, broadcast or appeared online between July 1, 2010 and June 30, 2011.
Leveraging GLAAD's media advocacy and anti-LGBT defamation resources, GLAAD’s Advertising Media Program proactively advances inclusion of the LGBT community in mainstream advertising through advocacy work at advertising agencies and corporate advertising departments. GLAAD maintains an online library of over 4,000 LGBT-inclusive ads at www.glaad.org/advertising.
The GLAAD Amplifier Awards are presented by Omnicom Group, and presented in part by DRAFTFCB, Publicis Groupe, and ROKK Vodka. GLAAD is also grateful to the event's Gold Corporate Partners: American Airlines and Oglilvy; Silver Corporate Partners: Barefoot Wines & Bubbly, Deutsch, McCann Worldwide, MillerCoors and Yahoo!. For a full list of corporate sponsors and information on how to become a corporate sponsor, or to become a table host or purchase tickets, please visit www.glaad.org/amplifierawards.
THE 2011 GLAAD AMPLIFIER AWARDS
Outstanding TV Campaign – Mainstream Market
"The Web is What You Make of It: It Gets Better Project" (Google Chrome)
Outstanding TV Campaign – LGBT Market
"Cocktail Cabaret" (Absolut Vodka/RuPaul's Drag Race)
"The Experts" (Expedia/TripOut)
Outstanding Print Campaign – Mainstream Market
"So What's Cooking in the Kitchen" (GE Monogram)
"Stick Around. Things Get Interesting." (Kaiser Permanente)
Outstanding Print Campaign – LGBT Market
"LGBT Franchise Product" (American Airlines)
"Not All Ifs in Life are the Same" (MetLife)
"Wells Fargo Advisors ADPA Campaign" (Wells Fargo)
Outstanding Outdoor Campaign
"Beach Towel" (American Airlines)
"Filtering Out Inequality" (Rokk Vodka)
"Protection for All" (Allstate Insurance Co.)
Outstanding Interactive Campaign
no award recipients
Outstanding Social Marketing Campaign
"AIDS is Not Over" (Desert AIDS Project)
"Be Their Champion" (NYC Administration for Children’s Services)
"La homofobia tiene muchas caras" (Hispanic Federation & The NY AIDS Institute)
"I Love My Boo" (GMHC)