Our areas of expertise
GLAAD works with print, broadcast and online news sources to bring people powerful stories from the LGBT community that build support for equality. And when news outlets get it wrong, GLAAD is there to respond and advocate for fairness and accuracy.
GLAAD brings LGBT characters and plotlines to movie theaters, television sets and even comic books -- working with writers, producers and studios to ensure accurate and diverse representations of LGBT people on the big and small screens.
Spanish-language and Latino media
GLAAD works to share stories from the LGBT community in Spanish-language and Latino media, helping to increase understanding and support among the Spanish-speaking community, the fastest-growing population in the country.
Communications & Digital strategy
GLAAD serves as the communications epicenter of the LGBT movement, equipping advocacy leaders with the tools they need to communicate more effectively. GLAAD is also reinventing the way social media moves equality forward.
What we're working on
Faith and acceptance initiative
GLAAD is casting light on the growing support for LGBT equality across faith communities, working to elevate LGBT-affirming voices of faith in national media and actively challenging the 'God vs. Gay' misconception.
Trans Media Project
GLAAD is reshaping the way Americans see the transgender and gender non-conforming community, working through news, entertainment and online media to share stories of transgender people that build understanding and support.
Marriage and Family Project
GLAAD works in states where marriage equality is up for grabs, empowering grassroots organizations with media strategy and giving voice to local same-sex couples and their families -- because as their neighbors get to know them, they begin to understand the vital need for equal marriage protections.
GLAAD partners with dozens of international organizations to shed light on the obstacles facing undocumented LGBT Americans and their families. By sharing these stories in the media, GLAAD is working to secure equality for LGBT people across nationalities.
GLAAD works with brand leaders and top marketing firms to develop innovative and inclusive ad campaigns that reflect the rich diversity of LGBT consumers and their families.
Equality on the field
GLAAD is bringing equality to the sports field and the stands by bridging partnerships with American sports leagues, delivering vital sensitivity trainings to pro and amateur sports teams, and working with allied organizations to create safer environments for LGBT players and fans.
Each year, GLAAD helps millions of people 'go purple' in a stand against bullying and to show their support for LGBT youth on Spirit Day. Participants including The White House, MTV, Facebook, the NFL, Oprah, and hundreds of others have made Spirit Day the largest, most-visible anti-bullying campaign in the country.
Commentator Accountability Project (CAP)
GLAAD's Commentator Accountability Project (#glaadCAP) provides critical context and information about anti-LGBT activists who are commonly interviewed and quoted about LGBT issues. CAP helps put a stop to the spread of harmful misinformation and gives reporters a more honest look at America's most venomous anti-gay activists.
GLAAD broke barriers in 2013, when the organization led national efforts to overturn the Boy Scouts' ban on gay youth. Now, GLAAD is working to bring full equality to the Boy Scouts of America, ensuring that loving parents and adults can also participate in Scouting.