Throughout Pride Month this June, GLAAD is partnering with the cable television industry to pay tribute to gay, lesbian, bisexual and transgender Americans by shining a spotlight on compelling LGBT programming and films. Digital cable customers are just a remote control “click away” from enjoying the great variety of inclusive programming offered through their On Demand service.
“We’re looking to build awareness about the variety of TV shows and movies available to customers on cable On Demand both about, and for, diverse, and potentially underserved, audiences, such as the LGBT community,” said Char Beales, president and CEO, Cable & Telecommunications Association for Marketing (CTAM).
Through cable’s On Demand service, customers can instantly access a variety of LGBT inclusive programs and films. The effort is part of cable’s Diversity On Demand initiative promoting the industry’s on-going support and commitment to multiculturalism.
“Thanks to the cable television industry’s Diversity On Demand initiative, millions of Americans will be able to watch popular stories about lesbian, gay, bisexual and transgender people that both entertain and spotlight the common ground that we all share," said GLAAD President Herndon Graddick. "Critics and audiences alike have already applauded many of these titles and now many more LGBT Americans and their families around the country will be able to do the same as part of this year's Pride celebrations."
Recognized since 2000 by a Presidential Proclamation, LGBT Pride month (June) observes the impact gay, lesbian, bisexual and transgender individuals have had in the world. The cable industry salutes LGBT Month in both May and June with a variety of programming, including:
- Documentaries such as The Strange History of Don’t Ask, Don’t Tell, a timely and historical look at the legacy of gays and lesbians in the military; and Beyond Gay: Politics of Pride which examines the relevance of Pride celebrations internationally.
- Musical Comedies including cult classic film Hedwig and the Angry Inch, an American adaption of the stage musical of the same title about a fictional rock band fronted by an East German transgender singer.
- Inspirational biographies such as Milk, a movie based on the true story of Harvey Milk who dedicated his life to giving hope to a (at the time) marginalized and vilified LGBT community.
- Stunning and stark dramas including director Ang Lee’s award-winning film Brokeback Mountain, which captured the yearning of a forbidden and secretive relationship between two cowboys.
- Award-winning “Dramedies” such as The Kids Are All Right starring GLAAD Vanguard Award Winner Josh Hutcherson as the son of a lesbian couple who welcomes their son and daughter’s biological father into their lives with unexpected results. And Unconditional Love, which explores the value and limitations of unconditional love and the evils of sexism and homophobia.
- Ground-breaking television series such as Glee, True Blood and The Wire.
Viewers wanting to further explore the cross-section of Diversity On Demand programming can visit www.facebook.com/diversityondemand to discover the TV shows and movies offered by their cable providers.
CTAM, the Cable & Telecommunications Association for Marketing, is a non-profit professional association, dedicated to helping the cable business grow. To that end, CTAM provides consumer research, an interactive executive innovation series, conferences, awards and the “CTAM SmartBrief” to its individual members. On behalf of 90 corporate members, the organization leads the Advanced Cable Solutions Consortium and Business Services Council, and facilitates national cooperative marketing efforts, including the Cable Mover Hotline® and Movies On Demand® initiatives. The corporate website is www.ctam.com and CTAM can be found on Facebook, LinkedIn and Twitter.