Jacket
Ad Details
Brand:
Panasonic
Business Category:
Consumer Electronics
Agency:
DDB Needham Worldwide
A gay man touches another man's jacket. The next shot is of a couple eating snacks. A lady speaks to her friend at a restaurant. A Moby song with a danceable beat chimes in and the shots are displayed in tune with the chorus. Meanwhile, a dramatic movie preview ensues.
The voiceover comes in and the tagline reads: "Ideas for life."
The ad earns an "Equal" rating because the isolated homosexually-charged incident of the commercial does not portray the gay man as a sexual threat. Additionally, he is not condemned for his behavior.
