August 13, 2013

“This is hilarious!”, said the disgusting executives of Walmart as they approved the sale of this insensitive greeting card featuring a “Tranny-sauraus.”

The greeting card was on sale at the UK’s ASDA, which is owned by Walmart, for £1.50 (~$2.30).

It features an allegedly transgender, cross-eyed dinosaur in an awful pink wig and striking pink lipstick, holding a pink handbag. Also on the card are two misinformed and not-very-PC cavemen shouting “Oh look! A Tranny-saurus!”

Blogger Tamlyn MacPherson was not amused. After snapping this photo as evidence, she wrote the company a strongly worded email and posted it on her Tumblr:

“Just having a laugh’ does not justify any form of abuse, be it based on race, sexual orientation or gender identity, and indeed all three are protected from discrimination under the law.”

“Images such as this add to the public consciousness that Trans people are to be openly mocked and ridiculed for no other reason than that they are transgender. The cartoon image you have used, even if not intended for children, would certainly be appealing to them and do you believe it is right to encourage young children to mock and ridicule those who are different? I am unaware of the rest of the range that this card belongs, but I assume you have others singling out Gays, Lesbians, Bisexuals, Asians, Africans, Oriental people and various religious faiths… you do have those right?

With regards to the word ‘Tranny’, it is a highly offensive term, and is used primarily as either a direct insult towards transgender people, or as an aggressively sexualised term in relationship to internet pornography. Usage of either of these causes anger, distress and upset among the Trans community.”

MacPherson also demanded that the cards be taken off shelves immediately and a public apology be posted on the front page of the company’s website

The company didn’t apologize on their website, but an ASDA spokesman issued the following statement after announcing the card had been pulled from all stores:

“We want to reassure that we have a commitment to LGBT and never wanted to cause offense with the card.”