Toys R Us to stop gender biased marketing in the UK

The Telegraph
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September 11, 2013
Issues: 

The toy store has bowed to pressure from campaign group Let Toys Be Toys to stop promoting toys as gender specific over concerns about the impact this has on children when they are growing up and developing their personalities.

Toys R Us will now draw up plans for how to make its marketing more inclusive, and remove explicit references to gender in store. Adverts will eventually show boys and girls playing with the same toys, such as kitchens, toy guns and lego.

Let Toys Be Toys, a campaign group run by parents, has called for the removal of gender bias, saying it restricts children’s choices.