April 26, 2012
The British are debating whether to legalize same-sex marriage nationwide, and the first of the television commercials in the fight has just been released. Be forewarned: it tugs at your heart. Like a commercial aired in Australia that went viral online, this one emphasizes that marriage equality is about love and commitment, not about securing a laundry list of benefits. Research in the United States about messaging shows that mainstream Americans are more likely to relate to a message about an equal right to express your love.