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Oreo Surprises 26 Million Facebook Fans With Gay Pride Post

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AdWeek
|
June 26, 2012

Oreo is widely known to be one of the most successful brands on Facebook, but tonight the brand proved it could be one of the boldest, too. Around 8 p.m. Eastern, Oreo posted a gay-pride-themed picture featuring a six-layer cookie colored like a rainbow, with “June 25” and the word “Pride.” The caption said “Proudly support love!” (The significance of the date is unclear, at least to me. San Francisco’s famous Gay Pride Parade was the 24th, as was the one-year anniversary of New York’s Marriage Equality Act.) The response among Oreo’s 26.9 million fans has been fiercely divided, with many commenting that they planned to stop purchasing Oreos.