Nike Wants to Sponsor First Major Out Pro Gay Athlete

The Advocate
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April 16, 2013
Issues: 

When Rick Welts, the former Phoenix Suns exec, came out as gay, Nike executives asked him to send a message to "anyone thinking about becoming the first openly gay athlete in major U.S. team sports — the company wants him as an endorser," according to Bloomberg's Scott Soshnick, who talked to Welts, president of of the NBA's Golden State Warriors, this week. “They made it clear to me Nike would embrace it,” Welts said. “The player who does it, they’re going to be amazed at the additional opportunities that are put on the table, not the ones that are taken off.”