New Zealand Not Offended By Ad Depicting Pope Marrying Gay Couple, The Vatican However...

January 9, 2013

New Zealand’s Advertising Standards Authority has dismissed complaints against an ad depicting Pope Benedict XVI blessing a male couple at the altar, deeming it unlikely to cause widespread offense. The ad is part of a new campaign by electric company Powershop, featuring the slogan “Same Power, Different Attitude.” Four-and-a-half story billboards went up in Auckland and Wellington, leading to four complaints to the ASA that the ad mocked Catholicism.

The ad is part of a campaign by a New Zealand power company that has run controversial ads in the past. The company says that the ad is intended to create debate around a marriage equality bill currently in New Zealand's Parliament.