The Hollywood Reporter
December 3, 2012
Logo founder Matt Farber is continuing his focus of putting the spotlight on gay-themed content, shifting platforms to YouTube. Farber, with former Logo vp creative Brian Tolleson, are launching Gwist, a YouTube channel targeted specifically to the lesbian, gay, bisexual and transgender (and like-minded) community. Launching Jan. 14, Gwist -- which stands for "TV with a gay twist -- will feature 10 original series showcasing new and established LGBT talent and YouTube stars from the LGBT community. "An online video network is a natural next step in the evolution of gay media and entertainment," said Farber, who in addition to Viacom's gay-themed cable network Logo has launched Clear Channel's Radio With a Twist and Sony's Music With A Twist record label. "The social media, on demand and universal distribution aspects of online and mobile video are perfectly suited for niche programming. With broadcast and cable networks becoming more homogenous in order to reach the broadest audience, and online video consumption reaching critical mass, the time feels right for Gwist."