The Detroit Free Press
July 17, 2012
Gay and lesbian consumers prefer fuel-efficient cars, account for 5% of new car purchases and have average household income in the six figures—more than that of heterosexual households, according to a recent marketing survey. So it’s little surprise that General Motors ran a gay-themed advertisement last month for the Chevrolet Volt, the type of car studies show gay and lesbian consumers tend to like. GM didn’t count on the ad drawing national attention.