Does GM's Chevy Volt Ad Signal Return To Advertising Toward Gay And Lesbian Buyers?

The Detroit Free Press
|
July 17, 2012

Gay and lesbian consumers prefer fuel-efficient cars, account for 5% of new car purchases and have average household income in the six figures—more than that of heterosexual households, according to a recent marketing survey.

So it’s little surprise that General Motors ran a gay-themed advertisement last month for the Chevrolet Volt, the type of car studies show gay and lesbian consumers tend to like.

GM didn’t count on the ad drawing national attention.