On Demand Fare Focuses on LGBTs

The Cable & Telecommunications Association for Marketing’s Advanced Cable Solutions Consortium will highlight on-demand programming targeting the lesbian, gay, bisexual and transgender community throughout May and June.

The consortium’s Diversity On Demand initiative will highlight LGBT Pride Month with such cable-network programming as HBO’s Sex and the City and movies like Brokeback Mountain and Milk, CTAM CEO Char Beales said.