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Commercials With a Gay Emphasis Are Moving to Mainstream Media

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The New York Times
|
June 26, 2013

WHEN Expedia decided to begin running on television this month a commercial it had introduced online in October, about a father’s trip to attend his daughter’s wedding to another woman, the media plan was drawn up to include Logo, the cable channel aimed at gay and lesbian viewers. But the commercial is also running on networks watched by general audiences, like CNN, History, MSNBC and the National Geographic Channel. “As we were making our Web site more personal, we wanted to get back to the idea that travel is really personal,” said Sarah Gavin, director for public relations and social media at Expedia in Seattle, and “equality is a core part of who we are.”