Amtrak’s all-inclusive new advertising campaign is drawing praise in the lesbian, gay, bisexual and transgender (LGBT) blogosphere. The new “Ride With Pride” campaign depicts two same-sex couples with children, while directing users to a unique, gay-friendly site featuring vacation packages for Martha’s Vineyard and Lake Placid, N.Y., among other popular destinations. The two ads—one featuring two men, the other featuring two women—also promotes the company’s half-price campaign for children between the ages of two and 15 years old who are traveling an adult. Check out one of the ads, then scroll down to keep reading: “Priceless family moments are now affordable,” the ads read.
- our work