With Amazon ad, marketers come out of the closet

Market Watch
February 22, 2013

Same-sex marriage has been legalized in nine states and the District of Columbia, while President Barack Obama has thrown his political weight behind the cause. But even more significant, say some experts: Madison Avenue is taking up the issue. This week, Amazon released a commercial that gay-rights advocates say likely marks the first time the word “husband” was used by a mainstream brand on network television in the context of same-sex couples.