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All about NMTI: Post-Training Evaluation | Photos | Materials | Facebook | Twitter | Presenters | Schedule | Location | Blog | About NMTI | About Creating Change | About NMTI's Organizers | More Information

Post-Training Evaluation
If you attended the New Media Training Institute, but did not complete an evaluation, please do so now. We appreciate the feedback!

NMTI Photos
Check out the photos on Flickr and Facebook!

Download Training Materials

• NMTI packet of information from the training binders
• Gregory Rae's presentation
• Chris Hoyt's presentation
• Contact Jen Nedeau, New Media Consultant
• Jed Alpert's handout is in the NMTI packet
• Contact Scott Goodstein, Revolution Messaging
• Heather Cronk's sessions - part 1, part 2 is in the NMTI packet, part 3
• Julia Rosen's sessions - case studies, online strategy
• For materials not available online, participants may contact us at morgan@glaad.org to request materials.

NMTI on Facebook
RSVP to this event on Facebook (note: you will need to register for the training on the NGLTF website in order to attend), and become a fan of GLAAD!

NMTI on Twitter
Follow @glaad for updates, and please use the hashtags #NMTI and #cc10!

Trainers and Presenters

• Scott Goodstein, former External Online Director for Obama for America, who was responsible for developing the campaign's social media platforms, now of Revolution Messaging;
• Jarrett Barrios, President of GLAAD;
• Rashad Robinson, Senior Director of Programs, GLAAD;
• Heather Cronk, Chief Operating Officer at the New Organizing Institute (NOI), which runs the only progressive advocacy and campaign training program focused on cutting-edge online organizing techniques;
• Julia Rosen, Trainer with the New Organizing Institute and Online Political Director at the Courage Campaign;
• Christopher Hoyt, PHR, Associate Director at AT&T Talent Attraction, where he leads the integration of social media and mobile marketing;
• Jed Alpert, founder and Chief Strategy Manager at Mobile Commons, which pioneers easy-to-use technology for scalable mobile marketing campaign management;
• Jen Nedeau, New Media Consultant and former Director of Digital Strategy for Air America;
• Gregory Rae, member of the national leadership of Living Liberally, an organization dedicated to creating social spaces centered around progressive politics.

NMTI Schedule - Thursday, February 4, 2010
Location: Sheraton Dallas, 400 North Olive Street, Dallas, TX, State Rooms 3 & 4, Conference Center Third Floor

8:30AM-9:00AM - Sign In and Breakfast

9:00AM-9:20AM - Welcome, Introductions, Goals & Objectives
Fred Sainz, Gill Foundation
Rashad Robinson and Allison Palmer, GLAAD

9:20AM-10:00 AM - Overview: How the LGBT Community Currently Uses New Media to Reach Advocacy Goals
Gregory Rae, Living Liberally

10:10AM-11:00AM
BEGINNER: Using and Integrating New Media Tools: Part 1
Jen Nedeau, Former Director of Digital Strategy for Air America Media
ADVANCED: Using Social Media to Monitor Your Brand, Campaigns and Opposition
Chris Hoyt, AT&T

11:10 - 12:00PM
BEGINNER: Using and Integrating New Media Tools: Part 2
Jen Nedeau, Former Director of Digital Strategy for Air America Media
ADVANCED: Using Mobile in Advocacy Campaigns
Jed Alpert, Mobile Commons

12:15PM-1:00PM Lunch & Speaker
Learning from Obama Campaign Successes and Making the Most Out of New Trends
Scott Goodstein, Revolution Messaging LLC, Former External Online Director for Obama for America

1:15PM-2:30PM
BEGINNER: Best Practices for Developing Social Media Campaigns
Heather Cronk, New Organizing Institute (NOI)
ADVANCED: Best Practices for Developing Social Media Campaigns
Julia Rosen, New Organizing Institute (NOI)

2:30PM-2:45PM: Break

2:45PM-4:00PM
BEGINNER: Integrating Social Media Into Advocacy Campaigns
Heather Cronk, New Organizing Institute (NOI)
ADVANCED: Integrating Social Media Into Advocacy Campaigns
Julia Rosen, New Organizing Institute (NOI)

4:00PM-6:00PM
BEGINNER: Developing Social Media Plans for Your Organization
Heather Cronk, New Organizing Institute (NOI)
ADVANCED: Developing Social Media Plans for Your Organization
Julia Rosen, New Organizing Institute (NOI)

6:00PM-6:30PM - Closing
Jarrett Barrios, President of GLAAD
Rashad Robinson, Senior Director of Programs, GLAAD

About the New Media Training Institute (NMTI)
LGBT advocates and organizations will:

• Explore best practices to utilize digital media and online community-building strategies to enhance their organizations' engagement of constituents, public education and advocacy goals.
• Work with GLAAD and new media experts from the progressive and political worlds including the New Organizing Institute (NOI) in this interactive day of training.
• Create plans scaled to their organization's capacity.
• Learn how to utilize a variety of new media tools to advance programmatic goals.
• Discuss how social media can expand brand awareness and development opportunities.
• Discuss tools, strategies, and essentials such as video production and online advertising strategies.
• Be encouraged to share their success stories and as well as their challenges.

The New Media Training Institute will be useful for a range of experience levels. There will be two tracks:

• Beginner Track: for those who are new to the using new media in their work.
• Advanced Track: for those who want to increase the scope, reach, and effectiveness of work already in progress.

Guest presenters will include experts in digital platforms and social media who will provide best practices, case studies, and hands-on technical expertise.

The New Media Training Institute will be held Thursday, February 4, 2010 from 9 a.m. to 6:30 p.m. during the Creating Change Conference at the Sheraton Dallas Hotel in Dallas, TX, from February 3-7, 2010. Pre-registration is required - register now.

About Creating Change
The Creating Change Conference, produced by the National Gay and Lesbian Task Force (NGLTF), offers the opportunity for thousands of committed people to develop and hone their skills, celebrate victories, build community, and to be inspired by visionaries of our LGBT movement and allied movements for justice and equality. Find out more about registration.

About the NMTI's Organizers
The Gay & Lesbian Alliance Against Defamation (GLAAD), the nation's lesbian, gay, bisexual, and transgender (LGBT) media advocacy and anti-defamation organization, the Gill Foundation and Gill Action will be hosting a New Media Training Institute that will be part of the Day Long Institutes sessions at the 22nd National Conference on LGBT Equality: Creating Change. Find out more about GLAAD.

More Information about NMTI
For more information, please contact Allison Palmer, Director of Digital Initiatives, at palmer@glaad.org.

Blog
See GLAAD's blog post about NMTI.