In New York alone, your company has the opportunity to hit 1,500 of our strongest supporters by contributing a premium item to the gift bags at no cost to you! This is a tremendous chance for brand visibility and comes with direct access to the most influential of our attendees – plus, the entire donation is tax deductible!
The buying power of gay and lesbian consumers is expected to exceed $835 billion by 2011, according to The Gay and Lesbian Market in the U.S., a 2007 report. Additionally, according to a 2007 study from Community Marketing, San Francisco, approximately 88% of gay men and 91% of lesbians claim that a brand’s sponsorship or support of lesbian, gay, bisexual and transgender events favorably influences their buying decisions.
Contributing an item to the Media Awards gift bags is your chance to tap this $610 billion dollar consumer market!
Donate to the GLAAD Media Awards Gift Bags
Attendees at GLAAD events represent an affluent and diverse cross-section of the LGBT community. The gift bags are an easy and efficient way to create buzz around your product by putting samples directly in the hands of LGBT consumers.