In Los Angeles alone, your company has the opportunity to hit 1,700 of our strongest supporters by contributing a premium item to the gift bags at no cost to you! This is a tremendous chance for brand visibility and comes with direct access to the most influential of our attendees – plus, the entire donation is tax deductible!
The buying power of gay and lesbian consumers is expected to exceed $835 billion by 2011, according to The Gay and Lesbian Market in the U.S., a 2007 report. Additionally, according to a 2007 study from Community Marketing, San Francisco, approximately 88% of gay men and 91% of lesbians claim that a brand’s sponsorship or support of lesbian, gay, bisexual and transgender events favorably influences their buying decisions.
Contributing an item to the Media Awards gift bags is your chance to tap this $610 billion dollar consumer market!
Donate to the GLAAD Media Awards Gift Bags
Attendees at GLAAD events represent an affluent and diverse cross-section of the LGBT community. The gift bags are an ea sy and efficient way to create buzz around your product by putting samples directly in the hands of LGBT consumers.