When Miley Cyrus won the Video Music Award for video of the year, she used the moment to advocate for homeless youth. Instead of coming to the stage to accept her award, she sent Jesse, a man who said he had recently been living on the streets of Los Angeles.
Though he didn't end up taking home any awards, out singer/songwriter Sam Smith left his mark on the 2014 MTV Video Music Awards with a performance of "Stay With Me" that had the crowd and social media buzzing afterwards.
Since publicly coming out following his appearance on American Idol, singer Adam Lambert has been one of pop music's most visible LGBT figures, and earned himself a loyal and passionate fanbase in the process. Now he's once again partnered with AT&T on their "Live Proud" campaign and sweepstakes, which asks users to share memes expressing why they're proud for a chance to meet Lambert himself.