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About the New Media Training Institute (NMTI)
At GLAAD's New Media Training Institute (NMTI), you will spend the day learning about the latest digital tools and social media you can incorporate in your work. You will learn how to find digital tools that are appropriate for your budget, how to stay on top of the latest new media trends, and how to successfully implement them at your organization. Please take our survey so that we better answer your needs during the training.

You will:

  • Learn how to utilize a variety of new media tools, including Facebook, Twitter, Youtube, Foursquare and Gowalla, to their full potential to advance your goals.
  • Learn how to use these tools scaled to your individual or organizational capacity and budget.
  • Explore new media best practices for enhancing your public engagement, education and advocacy goals.
  • Learn why blogging is so important, for email list building, generating social media content and more.
  • Learn how to effectively use mobile on a tight budget.
Thanks to the Mossier Foundation for their generous support for the New Media Training Institute.

Best Practices for Working with Bloggers: Ask the Bloggers
You will also have the opportunity to learn the best practices for working with bloggers during a Q&A session with LGBT bloggers, including Bil Browning and Jerame Davis of The Bilerico Project.

Meet guest presenter Heather Mansfield:

Heather Mansfield is the owner of DIOSA Communications and principal blogger at Nonprofit Tech 2.0, a social media guide for nonprofits. She created and maintains the “Nonprofit Organizations” profiles on Twitter, Facebook, MySpace, YouTube, and Foursquare, which cumulatively have almost 500,000 friends, followers, and fans. A pioneer in utilizing social media for social good, Heather has fifteen years of experience utilizing the internet for fundraising, building communities, and education about a variety of causes.

Heather was one of the first social media trainers for the nonprofit sector in the country and to date has presented over 300 social media trainings. In 2009, Heather’s @NonprofitOrgs was added to Twitter’s much-coveted “Suggested User List” and she was named a Fundraising Star of the Year by Fundraising Success Magazine. She’s currently writing a book about social media for nonprofits for McGraw-Hill, which will be available in the fall of 2011.

The New Media Training Institute will be held Thursday, February 3, 2011 during the Creating Change Conference at the Hilton Minneapolis Hotel in Minneapolis, MN, from February 2-6, 2011. Pre-registration is required - register now.

NMTI on FacebookRSVP to this event on Facebook note: you will need to register for the training on the NGLTF website in order to attend), and become a fan of GLAAD!

NMTI on Twitter – Follow @glaad for updates, and please use the hashtags #NMTI and #cc11!

NMTI Schedule – Thursday, February 3, 2011 9am - 6pm

8:45 – 9:15Sign In
9:15 – 9:30Welcome and Introduction
Allison Palmer (GLAAD)
9:30 – 11:00Facebook and Twitter
Heather Mansfield (DIOSA Communications)
11:00 – 11:10Break
11:10 – 12:30Facebook and Twitter Cont’d and YouTube
Heather Mansfield (DIOSA Communications)
12:30 – 1:00Lunch
Light lunch will be provided
1:00 – 2:50Mobile Social Networking
Heather Mansfield (DIOSA Communications)
2:50 – 3:00Break
3:00 – 4:30Locations-Based Communities and Group-Texting
Heather Mansfield (DIOSA Communications)
4:30 – 5:30Best Practices for Working with Bloggers: Ask the Bloggers
Bil Browning and Jerame Davis (The Bilerico Project) and others
5:30 – 6:00Wrap-up and Evaluation

Location – Hilton Minneapolis, 1001 Marquette Avenue South, Minneapolis, MN

Registration – In order to attend the new Media Training Institute, you need to sign up while registering to the Creative Change Conference.

About Creating Change
The Creating Change Conference, produced by the National Gay and Lesbian Task Force (NGLTF), offers the opportunity for thousands of committed people to develop and hone their skills, celebrate victories, build community, and to be inspired by visionaries of our LGBT movement and allied movements for justice and equality.

The conference is run by the National Gay and Lesbian Task Force, and attracts more than 2,500 people from all over the country every year. Presenters and participants come from all walks of life and include members of the business community, elected officials, students, faith leaders and staff and volunteers of non-profit organizations. Find out more about registration.

About the NMTI's Organizers
The Gay & Lesbian Alliance Against  Defamation (GLAAD) amplifies the voice of the LGBT community by empowering real  people to share their stories, holding the media accountable for the words and  images they present, and helping grassroots organizations communicate  effectively. By ensuring that the stories of LGBT people are heard through the media, GLAAD promotes understanding, increases acceptance, and advances  equality.

GLAAD will be hosting a New Media Training Institute that will be part of the Day Long Institutes sessions at the 23rd National Conference on LGBT Equality: Creating Change. Find out more about GLAAD.

More Information about NMTI
For more information, please contact Allison Palmer, Director of Digital Initiatives, at