During the second quarter of Super Bowl XLVIII, Coca-Cola premiered an ad featuring diverse families from around the country, including two gay dads roller-skating with their daughter.
While advertisers have included LGBT spokespeople and celebrities such as Ellen DeGeneres and Carson Kressley in the past, this is the first Super Bowl commercial to feature a gay family.
GLAAD President and CEO Sarah Kate Ellis responded to the ad: "Including a gay family in this ad is not only a step forward for the advertising industry, but a reflection of the growing majority of Americans from all walks of life who proudly support their LGBT friends, family and neighbors as integral parts of 'America the Beautiful.' Coca-Cola has demonstrated to corporate America that being LGBT-inclusive is good business, but as the world turns its attention to Sochi for the 2014 Winter Olympics, it's time for sponsors of the Olympics like Coca-Cola to show the whole world how beautiful LGBT families are."
Coca-Cola also released a behind-the-scenes video featuring additional footage of the family which you can see below. One of the dads spoke out in the behind-the-scenes video saying: "Today I see people asking us to hold hands, people embracing us as a family and respecting us."
The ad will run nationwide again during the Opening Ceremonies of the 2014 Winter Olympics. Coca-Cola is a Worldwide Sponsor of the Winter Olympic Games. On Friday, GLAAD was one of 40 organizations to call on sponsors of the Olympic games to speak out against the anti-LGBT laws and violence facing LGBT people living in Russia.