Twitter CEO Dick Costolo joined employees on Friday in wearing for #SpiritDay in a stand against bullying and to show their support for LGBT youth. The company's LGBTQA group, Twitter Open, tweeted a photo of some of the staff with Costolo, saying, "We are wearing purple today to show our support for #LGBT youth and to stand up against #bullying #SpiritDay."
— Twitter Open (@TwitterOpen) October 19, 2012
Twitter has been intrumental to the success of this year's #SpiritDay, with celebrities, students, LGBT people and allies taking to the platform to show their support. The volume of tweets about Spirit Day grew so large that the hashtag #SpiritDay was trending for parts of the day in the United States.
Social media is critically important to spreading the word about Spirit Day, and supporters are encouraged to make their Facebook and Twitter profile photos purple using the tools on the Spirit Day website, www.glaad.org/spiritday. Even President Obama and the White House went purple on Twitter for Spirit Day.
Facebook Chief Operating Officer Sheryl Sandberg and colleagues at Facebook’s headquarters and offices around the world participated in Spirit Day today by wearing purple to speak out against bullying and support LGBT youth.
Yahoo! Participated in Spirit Day again, kicking off by posting about Spirit Day to its Yahoo! Pride page. Last year the company went purple on their social media sites, posted about Spirit Day to the Yahoo! OMG Blog, and enouraged employees to wear purple.
GLAAD provides graphics that can be shared on social media sites.