Truth In Advertising's truly transphobic ad

Truth in Advertising is a consumer advocacy organization. Much of their work is fact-checking claims made in advertisements and labels about products. However, a recent commercial as a part of the organization's "The Truth's Not Always Easy" campaign used exploitative and untrue transgender stereotypes.

Zack Ford of ThinkProgress writes:

The ad features various individuals honestly sharing what they’re thinking, admitting guilt for their rude thoughts, offensive actions, and crimes. Among the people portrayed is a woman with a deep voice who tells her imminent sexual partner, “You should know I’m a man before this goes too far.”

Bonnie Patten, executive director for Truth in Advertising, responded to a ThinkProgress inquiry about the ad, apologizing for the offense and committing to reviewing the ad:

While we attempted to use humor in our ad to engage consumers on the serious issue of misleading marketing, it was truly not our intention to negatively portray a transgender person. We sincerely apologize and are reviewing it now.

Read the full story at ThinkProgress.

As of this writing, the video is available on the web. 



GLAAD Southern Stories will elevate the experiences of LGBT people in six of the nation's southern states. The initiative amplifies stories of LGBT people thriving in the South, ongoing discrimination, as well as the everyday indignities endured by LGBT people who simply wish to live the lives they love, including stories of family, stories of faith, stories of sports, and stories of patriotism