The Sundance Channel is going purple and encouraging its many viewers to take and submit purple "selfies" to send a message of support to LGBT youth and take a stand against bullying. If fans upload a purple-clad selfie to Instagram with #SpiritDay and @SundanceChannel in the caption, it may featured on the Sundance Channel Facebook page today. The network is also encouraging its employees to wear purple on Spirit Day and share their messages to LGBT youth via social media.
The Facebook and Twitter pages for popular Sundance Channel shows like Dream School (which stars Alan, a transgender student) and Push Girls (which stars Tiphany, who dates both men and women), are all going purple.
Around the world, celebrities like Demi Lovato, the cast of Hot in Cleveland including Betty White, Macklemore and Ryan Lewis; brands like Johnson & Johnson and Facebook; organizations; national sports leagues; media outlets; landmarks; faith groups; and schools are going purple for Spirit Day to show support for LGBT Youth. Find out how your company can go purple.
Founded in 2010, Spirit Day is an international, united stand against bullying and show of support for LGBT teens and young adults everywhere. Participants can get into the spirit by:
- Turning your Facebook, Twitter and other profile photos purple at www.glaad.org/spiritday and spreading the word by using hashtag #SpiritDay
- Wearing purple on October 17 and encouraging classmates or coworkers to do the same
- Uploading photos of you wearing purple to Facebook, Twitter, Instagram and Tumblr using hashtag #SpiritDay
- Downloading the Spirit Day App
- Educating your friends and family about bullying and the LGBT community
- Getting your school, GSA, organization, etc. to become a Spirit Day partner